SEO & Marketing Blog

When I first started out creating websites back in 2004, the search engines did not rely heavily on regularly updated content. The main attributes for success were an aged website with quality backlinks. That's why you would see one page websites from 1995 ranking in the top 10 for competitive keywords. Nowadays, the focus has shifted, and regularly updated content plays a major role.

So, how often should one update their content, and which pages should be updated? 

The Homepage is without doubt the most important page in terms of SEO. It's the door to your website, and Google & co. place emphasis on this. That's why whenever you search for popular keywords, it's rare to see a sub-folder listed on the first couple of results pages. There is not a definitive answer on how often to update content, but at least once a week should be fly enough for the search engine spiders.

The regularity of fresh content can impact not only your SERPS, but your return visitors also. People love something fresh and new (ask Governments ). Remember, the point of SEO is to increase your traffic, word-of-mouth / buzz can do this also. 

If you are not particularly keen writer (like myself, evidenced with this blog) you can use a few tools to bring life to your website. RSS feeds are the #1 source for fresh content. All you have to do is add a little piece of code, and viola! regularly updated content! Other options include adding a news section to your front page or having users write for you.

So you're looking to buy a domain name or two. This post will give a balanced guide to help you decide which is the best place to register your domains.

Let's open with GoDaddy. The biggest positive with GoDaddy is trust. On 2 counts – 1) you can trust GoDaddy to look after your domain 2) If you want to sell your domain, buyers like GoDaddy, buyers trust GoDaddy. Price-wise GoDaddy is relatively cheap – that is – if you can find a GoDaddy coupon. $7.15 for a .com, don't get suckered in to buying for $10.15! Other good aspects with GoDaddy are their help desk and support team. It's a big company and they are well structured to offer sound support.

Moniker is reputed as the most secure domain registrar. Personally, I found it an annoyance and hassle having to phone the company in order to verify my account. A simple email would have been sufficient. I like Moniker for registering .net, prices range from $5-6, that's cheaper than most places. Potential buyers like Moniker also. 

DirectI & resellers – decent prices, ugly interface and hit-and-miss customer support.

The shining light out of all domain registrars is Name.com. $5.99 and cheaper .com registrations! Plus, their interface is actually enjoyable to use!

Every month we showcase new top sites that catch our eye when submitted. Here's a great site that got submitted a few days ago and will be a featured top site in January – www.ecdesigns.ca – great design and functionality. 

Not only do Top Sites get prime position on the homepage, they receive a permanent link in the top sites section, which archives all the excellent websites that have been top sites in the past.

 So, for your chance to become a featured Top Site in January, submit now. Best of all, if you are not listed as a top site next month, we'll probably add you to a relevant category. Talk about win – win!